In 1998, Schultz Communications created an awards program for the Mailorder Gardening Association (MGA) called the MGA Green Thumb Awards. This program was designed to promote and build the sales of mailorder gardening products by recognizing outstanding new gardening products available by mail and online.

The annual announcement of the MGA Green Thumb Award winners enables the MGA to effectively promote new plant introductions and unique gardening products offered by member companies each year. As a result, the Association and its member companies receive significant positive publicity each January—the beginning of the peak garden-catalog sales season.

As the program administrator, Schultz Communications solicits an independent panel of garden writers and editors to be judges, produces the "Call for Entries" announcements, and coordinates all aspects of the program.

For the past decade, Schultz Communications has announced and publicized the annual MGA Green Thumb Award winners. More importantly, we have built upon the program's success each year.

Each year, media stories about the MGA Green Thumb Awards and the winning plants and products generate millions of positive impressions about the benefits of mailorder gardening.